TDC Reading List

THE MYSTERY OF THE LOST CUSTOMER: Could high customer satisfaction be silently killing your business?

Susannah Simmons

Uncover the hidden dangers lurking in your business... Join us on a thrilling journey to navigate the minefield of customer satisfaction in ‘The Mystery of the Lost Customer’. You will hear the tale of Fin, Uma, Clem and Sam as they grapple with the shocking revelation that satisfaction alone may not guarantee business success. Through their experiences and interactions they uncover a powerful concept that changes everything – user wellbeing. Discover how understanding the distinction between customers and users can reshape your business strategies.

Your Brain at Work, Revised and Updated: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long

David Rock

A researcher and consultant burrows deep inside the heads of one modern two-career couple to examine how each partner processes the workday—revealing how a more nuanced understanding of the brain can allow us to better organize, prioritize, recall, and sort our daily lives.

Artificial Intelligence for Learning: How to use AI to Support Employee Development

Donald Clark

Artificial intelligence is creating huge opportunities for workplace learning and employee development. However, it can be difficult for L&D professionals to assess what difference AI can make in their organization and where it is best implemented.