Monday 20th July
1.00-2.30pm

From Learning to Doing


We’ve all been there. Asked to change behaviour… in a 2-hour workshop. So you give it loads of thought, and design and deliver something relevant and engaging. People participate, the conversation is good, the lightbulbs go on, but then nothing much changes. Which is frustrating for everyone!

The problem is unlikely to be your design, or your facilitation. It's that behaviour change is genuinely difficult, and many factors that influence it sit well outside the boundaries of a single learning event. Understanding that doesn't make the frustration go away, but it can change where you focus your energy as a designer.

This session looks at why the gap between learning and application exists, and at the practical design decisions that make a real difference to the likelihood of transfer.

What we'll cover:
💡 Why even brilliant learning experiences often fail to change what people do
💡 The human psychology behind why good intentions fade after training
💡 How getting clearer about your intended outcome changes every design decision that follows
💡 Why reducing content often increases impact, and how to make that case to stakeholders
💡 How to design for implementation, not just learning

To make it as practical as possible, you'll have the opportunity to work with one of your own events throughout, so you leave with something specific to act straight away.

Monday, 20 July 2026
01:00 PM BST